Financial institutions should match marketing with growth

NAIROBI, Kenya, Sept 22 – Financial institutions have been urged to develop more innovative methods to allow Kenyans access the best offers of their products.

Speaking during the opening of the first-of-a kind Pesa Show exhibition to be hosted annually by Pride Exhibitions, a subsidiary of the Pride Group, CEO Joseph Sanna noted that individuals are often unable to keep abreast with the developments of new products and services in the financial sector.

“For many years the industry has engaged more or less the same marketing and promotion channels yet the financial sector has grown in leaps and bounds over the past few years with many new players joining this sector in recent times.”

Pride Exhibitions annual Pesa Show was mooted to provide an exciting avenue for both big and small players in the financial and insurance sector to not only display their wide range of products and services, but to also interact with the public further engaging them on the benefits of products and services they offer.

Sanna said Pesa Show was conceived to respond to the need by consumers of banking and insurance products to access vital information on the changing products and services offered by players on the financial sector.

The Chairman of the Kenya National Chamber of Commerce Kiprono Kittony lauded the move, noting that Pesa Show offers a fresh perspective and a new channel of deepening financial literacy and access in the country.

“We at the Chamber are pleased to see businesses like Pride Exhibitions make an effort in reaching out to the untapped areas of the financial market through such innovative concepts,” Kittony said.

Pride Group Managing Director Hasnaain Noorani noted that this year’s Pesa Show will offer consumers and corporates an opportunity to access over 50 products and services all under one roof.

In addition, eight forums have been scheduled to run parallel to the exhibition to further enrich the content of the show. This opportunity was previously unavailable.

Noorani said attendees at Pesa Show will benefit from the information they will have gathered after the event and consequently be in a position to make informed decisions on respective financial engagements.

The exhibitors on the other hand will have a unique opportunity to market-test their products and receive direct feedback while also doing business by way of securing strong leads through promoting their products.

“We envisage Pesa Show facilitating healthy competition in this sector with the consumers being the beneficiaries as suppliers improve their products for better market share.”

“For banks, saccos and insurance companies, this event will prove to be educative and exciting for those interested in maintaining their financial health, and securing their property against calamities through a variety of insurance plans,” he said


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