Imagine a group of mechanics, faces grimed with sweat and dirt, hands grazed by friction burns, overalls grubby with grease. Imagine them standing around the carcass of a motor car, stripped down to its component parts, sucking their teeth about why it won’t run.
“It needs more oomph.” Says one. “Oomph?” Says another. “Yeah, oomph. You know. More go. More VROOOM!”
“Naaaw. It’s the seats. I can’t stand faux leather seating. I’d never put those seats in any car of mine.”
“I’ll tell you the problem,” Says the garage’s hotshot young mechanic. “It hasn’t got four wheel drive, that’s the problem.” “But…it’s a tiny little commuter car, what’s it need four wheel drive for?” “Every car needs four wheel drive!” Bellows the hotshot.
“Actually I think you’ll find the problem is ideological. This car was built as an expression of the principles of consumer capitalism, that’s the problem.” The boss…
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