Is One the Loneliest Number? Starting a Second Blog

Loneliness is a complex and usually unpleasant emotional response to isolation or lack of companionship. Loneliness typically includes anxious feelings about a lack of connectedness or communality with other beings, both in the present and extending into the future. As such, loneliness can be felt even when surrounded by other people. The causes of loneliness are varied and include social, mental or emotional factors.

Research has shown that loneliness is widely prevalent throughout society among people in marriages, relationships, families and successful careers.[1] It has been a long explored theme in the literature of human beings since classical antiquity. Loneliness has also been described as social pain — a psychological mechanism meant to alert an individual of isolation and motivate him/her to seek social connections.

The Daily Post

Blogging is addictive — “I’ll take a minute to finish this post” hurtles down the slippery slope past “I’ll skim the Reader for an hour ” before skidding to a halt in front of “I’ll spend two hours commenting, preview 47 themes, start four drafts, and stumble to bed at 2am.” Compounding the problem, blogs are like potato chips and tattoos: many people find it difficult to stop at one.

Is starting a second (or third, or fourth) blog a good idea? You already have an audience, so you’ve got a head start — but you already have an audience, so you might be spreading yourself thin.

If you’re not sure what your next move is, these four questions can help.

1. Do I have content for a second blog?

Maybe you normally blog about your experience moving from a big city to a small town, and are posting about gardening more and more. Does this dilute your…

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